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My How Website Design Has Changed
Website design has changed over the last 20 years as evidenced by images from the first 3 websites that I…
How to Add Website Design Services to Your Business
If you don't know how to build a website how do you add Website Design Services to your business? There…
Five Web Design Tips Proven To Increase Conversion Rates
SimplyProtein wanted to refresh their website to make it simpler for their visitors to navigate their site, find product information…
Website Redesign Doubles Leads Generated
At the end of January we launched a new website redesign for a client. Since the launch leads captured have…
Bad Vs Good Website Design and Development
Small Business Website Series Part 3 Creating a website isn’t that difficult with the free and paid website builders, and Wordpress and…
The Best Way to Build Your Small Business Website
Small Business Website Series Part 2 I don’t care who you are, what your business is, or whether you are self-employed, a…
5 Bad Reasons Why Self-Employed or Small Businesses Don’t Have A Website
Small Business Websites Series Part 1 There are a lot of reasons why a self-employed person or a small business should have…
Stages of the Buyers Journey
Content Marketing Series Part 5 Content marketing is about delivering the right content to the right person at the right time. As…
Diagram of an Optimized Home Page
The most important page on your website is your home page. Not because its the first page people see. It's…
The Ultimate Guide to Keyword Research
Content Marketing Series Part 4 For any online marketer, figuring out where to start an online marketing campaign is often…
How To Create Business to Business Buyer Personas
Content Marketing Series Part 3 Each of your B2B clients and prospects is a unique company looking to address a…
Creating Your Comprehensive B2B Marketing Strategy
Content Marketing Series Part 2 The key to success is to have a B2B Marketing Strategy and plan to achieve…
Build A Better B2B Marketing Strategy
Content Marketing Series Part 1 If you’ve ever sat down to create an online B2B Marketing strategy, you’ve likely realized…
Awesome B2B Lead Generation Tips
Is your website doing a good job of driving B2B leads for you? If you answered "no" you're not alone…
Our WordPress Website Redesign Story
Like most businesses we often get caught up in doing work for our clients that we put off doing work…
WordPress Website Design Gifts
As 2016 wraps up we decided to do something different for this weeks post. In today's post we share some…
New WordPress Website Design Is A Piece Of Art
We recently took on a Wordpress website design project to help out a local Atlanta artist that was a friend…
4 Ways to Measure B2B Content Marketing Success
Measure-B2B-Content-Marketing.jpgContent marketing has become a hot trend even though its been slowly growing in presence since the mid 2000’s. Seems…
3 Things You Must Address On Your WordPress Website
We’re still weeks away from 2016 but its never too soon to start planning. Today we’re looking at New Year's…
Simple B2B Marketing Strategy Proven to Drive 20% Annual Revenue Growth
What do B2B companies want? Well it depends upon who you ask. Ask the marketing department and their top priority…
B2B Responsive Web Design
What are the benefits of a mobile responsive website? B2B responsive web design optimizes your online website for visitors based…
How The Science of Choice Affects Your Website
Todays infographic looks at the Science of choice. People make fast choices every day in the blink of an eye.…
4 Steps to Improve Your Manufacturing Marketing
The buying process has been changing in the manufacturing industry over the last couple of years. In years past manufacturing…
On-Page SEO Checklist
The success of your website is highly dependent on the success of your SEO. Use this On Page SEO Checklist…
Manufacturers Adopt Content Marketing Strategy to Outbox Competitors
The fight for prospects is heating up as manufacturers adopt content marketing strategies to outbox their competitors. This infographic is…
What Is On Page SEO?
With search engine optimization there are two types of SEO you need to consider: On-Page SEO and Off-Page SEO. Today…
Social Media Ads Underperform
I used to be a "Social Media Expert", though I never made that claim. Or at least I had the…
Four Proven Business to Business Lead Generation Tips
The best way to drive business to business lead generation is through gated offers for content relevant to your prospects…
What Happens When Visitors Land On Your Website?
Here is our latest web design infographic that looks at what happens when someone lands on your website. The infographic…
Awesome Tips to Improve Manufacturing Websites
The rules have changed, in today's online world, outdated manufacturing websites are not good enough. As buyers now research online…
Dynamically Adding Sidebars in Genesis
This post covers dynamically adding sidebars in Genesis utilizing a plugin, code and the Primary sidebar widget. Most people are…
Video Optimization AB Test
Video is a great way to promote your business or services. There are numerous places on the web to share…
Different Page Sliders in Genesis
We recently worked on a B2B website redesign for Diamond Global, a trusted foreign worker agency used by Canadian employers.…
Usability Testing Replaces the Educated Guess
Usability testing is a great tool to eliminate a common problem in website design and functionality …the educated guess. We've…
New Subscribe Messaging Generates 133.33% More Visitors To Checkout Page
We recently ran a conversion optimization multivariate test for eNotes.com, challenging current subscribe messaging against multiple subscribe text variations created…
3 Key Areas of Small Business Website Design
Small business website design is very important to help drive more sales for your small business. Yet many small businesses…
New PPC Landing Page Generates 73% More Customers
We recently ran a conversion optimization split URL test for TechInsurance.com, challenging a current PPC landing page design against a…
Conversion Optimization Generates 205% More Leads for Matchmaker!
Surge Labs recently ran a conversion optimization split test with a current ad landing page vs. an ad landing page…
Split Test vs. AB Test: Is there a difference?
As conversion optimization (or sometimes called conversion rate optimization or CRO) has started becoming more commonplace in the online marketing…
New Pricing Page Generates 76% More Visits To Signup Page for CRM Tool
We recently ran a conversion optimization split URL test for BigContacts, challenging a current pricing page design against a new…
New Headline Generates 55% More Visitors To Signup Page for BigContacts.com
We recently ran a conversion optimization A/B test to help increase traffic going to a signup page. To be sure…
New Home Page Design Generates 56% More Visits to Signup Page
Surge Labs recently ran a conversion optimization split test for BigContacts CRM, challenging their current home page design against a…
Email Optimization Helps President Obama Get Re-Elected
Now that most of the 2012 presidential election dust has settled many have had a chance to review which political…
Conversion Optimization Mistakes
We've been talking a lot about some things to do to increase your conversion rates. Today we're going to change…
Optimize Email Campaigns
When most people think about optimization they think about websites and SEO, but an optimized email campaign partnered with an…
Optimize Pay Per Click Ads
If you’re currently spending any amount of money on monthly PPC campaigns it is well worth your time to optimize…
Optimize Shopping Carts
Getting prospects to view your product pages is hard enough. Getting them to add your product to a shopping cart…
Optimize for Conversions
Your website should either help you convert a sale or generate a lead. From the start you have five seconds…
Optimize Landing Page
What makes a great landing page? Depending on your conversion goal for the page (e.g. page view, click-through, form submit,…
Conversion Optimization Tools
Conversion Rate Optimization is the Art and Science of improving the speed and frequency at which visitors become customers. This…
What is Conversion Rate Optimization?
You may have heard the term "Conversion Rate Optimization" but what exactly does it mean? We define the components, get…
Improving Conversion Rates Requires Hitting a Moving Target
One of the problems with online marketing is that your looking to hit a moving target. Even though you might…
The Effects of Removing Conversion Friction
Looking to increase online you need to do one or all of the following; Increase Traffic, Increase Conversions, and/or Increase…
Conversion Rate Choke Points
In online marketing there are several points that can be "choke points" or "acceleration points" in the conversion process. We…
Event Tracking with the New Google Analytics
With the announcement from Google that the new version of Google Analytics is now available to all (read our blog…
New Google Analytics Version Improves Conversions Optimization Tracking
Wednesday (April 20, 2011), Google announced that the latest release of Google Analytics (dubbed “Google Analytics v5”) was available to…
Top Potential Surge Taglines
Our tag line is "A Conversion Rate Optimization Company". Not that exciting but with a name like Surge Labs is…
Highrise Headline Test Increase Conversion Rates by 30%
The Super Bowl of online marketing is moving into full speed as we approach Christmas. Many companies will make it…