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Website design has changed over the last 20 years as evidenced by images from the first 3 websites that I built, starting back in 1998.

If you don't know how to build a website how do you add Website Design Services to your business? There are options. You could take the time to learn a…

SimplyProtein wanted to refresh their website to make it simpler for their visitors to navigate their site, find product information and make purchases. The end result not only increased conversion…

At the end of January we launched a new website redesign for a client. Since the launch leads captured have nearly doubled while traffic only increased a small amount. How…

Small Business Website Series Part 3 Creating a website isn’t that difficult with the free and paid website builders, and Wordpress and other CRM’s.  Just about anybody can build a website with…

Small Business Website Series Part 2 I don’t care who you are, what your business is, or whether you are self-employed, a simple partnership or a small business. You need a website.…

Small Business Websites Series Part 1 There are a lot of reasons why a self-employed person or a small business should have a website. Some of them will make sense and others…

Content Marketing Series Part 5 Content marketing is about delivering the right content to the right person at the right time. As we’ve been laying out in our "Build A Better B2B…

The most important page on your website is your home page.  Not because its the first page people see.  It's also not because its the first chance you have to…

Content Marketing Series Part 4 For any online marketer, figuring out where to start an online marketing campaign is often the hardest part of the process. Coming up with ideas…

Content Marketing Series Part 3 Each of your B2B clients and prospects is a unique company looking to address a specific need. But targeting individuals is not that efficient so…

Content Marketing Series Part 2 The key to success is to have a B2B Marketing Strategy and plan to achieve it In other words you have to think about what…

Content Marketing Series Part 1 If you’ve ever sat down to create an online B2B Marketing strategy, you’ve likely realized that at times it can be tough to wrap your…

Is your website doing a good job of driving B2B leads for you? If you answered "no" you're not alone as only 1 out of 10 marketers feel that their…

Like most businesses we often get caught up in doing work for our clients that we put off doing work for ourselves. As the annual Christmas slow down started we…

As 2016 wraps up we decided to do something different for this weeks post. In today's post we share some Wordpress website design gifts that includes our top 10 Wordpress…

We recently took on a Wordpress website design project to help out a local Atlanta artist that was a friend of a friend. Our typical website projects are for B2B…

Measure-B2B-Content-Marketing.jpgContent marketing has become a hot trend even though its been slowly growing in presence since the mid 2000’s. Seems funny to call something developing over 10 years a “trend”…

We’re still weeks away from 2016 but its never too soon to start planning. Today we’re looking at New Year's Resolutions you must address if you have a Wordpress site.…

What do B2B companies want? Well it depends upon who you ask. Ask the marketing department and their top priority is driving more leads. Ask a sales rep and their…

What are the benefits of a mobile responsive website? B2B responsive web design optimizes your online website for visitors based on the screen size of the device they are using…

Todays infographic looks at the Science of choice. People make fast choices every day in the blink of an eye. Scientists come up with complex algorithms and formulas to try…

The buying process has been changing in the manufacturing industry over the last couple of years. In years past manufacturing marketing budgets were primarily allocated on paid listings in industrial…

The success of your website is highly dependent on the success of your SEO. Use this On Page SEO Checklist to optimize your website. In an earlier blog post this…

The fight for prospects is heating up as manufacturers adopt content marketing strategies to outbox their competitors. This infographic is based on the 2015 B2B Manufacturing Content Marketing Trends—North America,…

With search engine optimization there are two types of SEO you need to consider: On-Page SEO and Off-Page SEO. Today we define "what is On Page SEO?" Defining On Page…

I used to be a "Social Media Expert", though I never made that claim. Or at least I had the bonafides of what one would expect. I wrote the Social…

The best way to drive business to business lead generation is through gated offers for content relevant to your prospects looking to solve problems or take advantage of opportunities. Here…

Here is our latest web design infographic that looks at what happens when someone lands on your website. The infographic covers stats that show how design impacts trust and credibility,…

The rules have changed, in today's online world, outdated manufacturing websites are not good enough. As buyers now research online before ever contacting you, your website is likely where they…

This post covers dynamically adding sidebars in Genesis utilizing a plugin, code and the Primary sidebar widget. Most people are fine with having one Primary sidebar widget on their Wordpress…

Video is a great way to promote your business or services. There are numerous places on the web to share your video, but where do you place it on your…

We recently worked on a B2B website redesign for Diamond Global, a trusted foreign worker agency used by Canadian employers. One of the requirements was to include a full-width slider…

Usability testing is a great tool to eliminate a common problem in website design and functionality …the educated guess. We've all been doing our jobs for a long time and…

We recently ran a conversion optimization multivariate test for eNotes.com, challenging current subscribe messaging against multiple subscribe text variations created by Surge Labs. The end result was a 133.33% increase…

Small business website design is very important to help drive more sales for your small business. Yet many small businesses still miss the mark when it comes to being a…

We recently ran a conversion optimization split URL test for TechInsurance.com, challenging a current PPC landing page design against a new PPC landing page designed by Surge Labs. The end…

Surge Labs recently ran a conversion optimization split test with a current ad landing page vs. an ad landing page designed by Surge Labs and increased landing page conversion rates…

As conversion optimization (or sometimes called conversion rate optimization or CRO) has started becoming more commonplace in the online marketing industry, I’ve noticed that the terms “split test” and “AB…

We recently ran a conversion optimization split URL test for BigContacts, challenging a current pricing page design against a new pricing page designed by Surge Labs. The end result was…

We recently ran a conversion optimization A/B test to help increase traffic going to a signup page. To be sure we were communicating the right message on the home page…

Surge Labs recently ran a conversion optimization split test for BigContacts CRM, challenging their current home page design against a new home page designed by Surge Labs. The end result…

Now that most of the 2012 presidential election dust has settled many have had a chance to review which political strategies worked and which did not. The Obama campaign did…

We've been talking a lot about some things to do to increase your conversion rates. Today we're going to change directions and talk about three conversion rate optimization mistakes to…

When most people think about optimization they think about websites and SEO, but an optimized email campaign partnered with an optimized landing page can have a significant impact on your…

If you’re currently spending any amount of money on monthly PPC campaigns it is well worth your time to optimize these campaigns. A well optimized PPC campaign means more sales…

Getting prospects to view your product pages is hard enough. Getting them to add your product to a shopping cart and checkout is a whole other area that offers a…

Your website should either help you convert a sale or generate a lead. From the start you have five seconds to capture your visitors attention or they will leave your…

What makes a great landing page? Depending on your conversion goal for the page (e.g. page view, click-through, form submit, etc.), your landing page should provide users with the most…

Conversion Rate Optimization is the Art and Science of improving the speed and frequency at which visitors become customers. This is the point where we start to mix a little…

You may have heard the term "Conversion Rate Optimization" but what exactly does it mean? We define the components, get an assist from wikipedia, then put it into simple English.…

One of the problems with online marketing is that your looking to hit a moving target. Even though you might have just hit the bulls eye, relying on the same…

Looking to increase online you need to do one or all of the following; Increase Traffic, Increase Conversions, and/or Increase Average Sale Price. Which is the best option?

In online marketing there are several points that can be "choke points" or "acceleration points" in the conversion process. We break the entire process up into different components and review…

With the announcement from Google that the new version of Google Analytics is now available to all (read our blog post on this topic), we now have a much easier…

Wednesday (April 20, 2011), Google announced that the latest release of Google Analytics (dubbed “Google Analytics v5”) was available to everyone. For the past few months this version was only…

Our tag line is "A Conversion Rate Optimization Company".  Not that exciting but with a name like Surge Labs is doesn't hurt to remind people what it is that we…

The Super Bowl of online marketing is moving into full speed as we approach Christmas. Many companies will make it or break it based on their online sales over this…