We recently ran a conversion optimization multivariate test for eNotes.com, challenging current subscribe messaging against multiple subscribe text variations created by Surge Labs. The end result was a 133.33% increase in visitors clicking over to the checkout page.

The Client

eNotes.com is a membership-based, online resource that helps students with homework and studying.

The Business Objective

The main business objective of this project was to help get more visitors clicking to the checkout page from the teaser study guide pages.

The Challenges

The main challenge for this project was to effectively and efficiently communicate the benefits of the membership to prospects so they are encouraged to click to the checkout page.

The Hypothesis

We believed that testing multiple benefit oriented variations of the headline, text and button text, we could determine the best messaging to increase conversions.

The Test

We setup a multivariate test to test multiple variations of the subscribe messaging headline, body text and button text. The original subscribe messaging is shown below.

We tested the following text variations against each other in multiple combinations to find the highest performer:

Headline Variations

Body Text Variations

Button Text Variations

We tested 27 multiple variations against each other to find the winner.

The Results – 133.33% Increase in Visitors Going to the Checkout Page

After running the 27 variations against each other over a series of several days a winning combination became apparent (with 95% confidence level). The winning combination is shown below:

Testing each and every element within your site is key to increasing the number of customers your site generates. This test shows how important it is to test different variations of every element on pages within your purchase funnel.

Because of this test eNotes.com now gets 133.33% more visitors going to their checkout page from their teaser study guide pages.

For more information on how we increase conversion rates call us at 678-951-9506, email us at info at surgelabs.com or complete our FastForm.

We recently ran a conversion optimization split URL test for TechInsurance.com, challenging a current PPC landing page design against a new PPC landing page designed by Surge Labs. The end result was a 73% increase in visitors signing up for their insurance service.

The Client

TechInsurance.com is an online insurance provider that specializes in reselling insurance policies for the technical industry. Their entire business is generated from their website and each and every additional percentage in conversions increase their bottom line.

The Business Objective

TechInsurance.com has a fairly large monthly spend on Google Adwords and other PPC providers, and was looking for a way to increase the ROI coming from their monthly spend. but was sending their paid traffic to the TechInsurance.com home page.

The Challenges

The online insurance provider industry is highly competitive and getting visitors to stay on a landing page and to move through their quote engine is difficult.

The Hypothesis

Because TechInsurance.com was currently sending their visitors to their home page and not to a landing page designed specifically for PPC traffic, we knew there was plenty of conversion opportunity. We felt that a PPC landing page would keep visitors focused on converting and not distracting them with all the other things offered on their website.

The Test

We created a new PPC landing page that was much cleaner and had only one main call-to-action – to get the visitor to go into the quote engine.

The Results – 73% Increase in Signed Up New Customers

The new PPC landing page design generated 73% more customers that signed up for their insurance policies over the current PPC landing page design.

This is proof that a well designed PPC landing page will help keep visitors focused on the main call-to-action and won’t get them distracted by all the other items on a home page.

For more information about our conversion optimization and PPC Optimization services call us at 678-951-9506, email us at info at surgelabs.com or complete our FastForm.