OpenAire hired us to do a complete site redesign and to provide mobile responsive development to their existing site. Their primary goals included; refreshing their online look, better presentations for their project portfolios, tweaking their site architecture based on keyword research, making their site mobile responsive, and adding better calls-to-action to increase leads coming from the site.
The new design was built in WordPress utilizing the Genesis framework and a mobile responsive custom child theme. Current photos from completed projects along with a more stylish home page slider were utilized to emphasize the quality and scope of their work. Calls-to-action were used discretely throughout the site to encourage site visitors to take conversion actions.
To highlight their work, three project portfolios were built for aquatic, commercial and residential projects. Then sub-categories were used to further break up their projects. Finally we conducted on-page SEO to help the site rank for specific keywords identified during the keyword search phase.
