Mobile Labs provides enterprise-grade, next generation mobile application testing tools.
The Business Objective
Mobile Labs hired us to help them clean up the structure and navigation of the website, and to drive more traffic to it.
When we first started working with Mobile Labs they had no blog, no social media presence, they weren’t targeting keywords and their site had many usability and messaging issues.
We worked with Mobile Labs to develop an online marketing strategy that would increase their traffic. We started with keyword research, optimized the navigation and structure of the website, and then put together a content marketing plan that included blogging and gated white papers to collect leads.
There were several improvements in the site performance after launching the new design. The top improvements were an increased conversion rate and a decreased abandonment rate.
Increased Keyword Rankings
By targeting keywords with blog posts, landing pages and white papers, we were able to increase search engine keyword rankings for their top 20 keywords.
When we started most of the keywords weren’t getting any visibility (page 5 or further back on Google search results – shown in red below).
After 7 months all of their top 20 keywords were ranking on either page 1 or page 2 of Google search results (green = page 1, yellow = page 2-4).