ActualID came to us through our partnership with The Mezzanine Group, a Toronto based B2B marketing firm. They were looking to “clean up” their website design and messaging. Their old home page was very confusing as it had multiple messages and calls-to-action. The website did a very poor job of communicating who the company is and what products and services they offer. Their old website also had a lot of issues where many pages were not being indexed because of poor on-page SEO.
We created a new site that substantially cleaned up the messaging on the home page to only focus on their high-level product sets and core brand messaging. We also provided in-depth keyword research and analysis, and on-page SEO to target specific keywords that would also lay the foundation for all of their online marketing.