Now that most of the 2012 presidential election dust has settled many have had a chance to review which political strategies worked and which did not. The Obama campaign did very well in the email department and achieved very effective results using email optimization.
Believe it or not, most of the Obama online fundraising came from emails, reports Bloomberg Businessweek. The email campaigns were made highly successful by A/B testing multiple variations of the headlines, the amounts asked to donate and everything else in the emails.
There are two items that stuck with me after I read the article: [Read more…] about Email Optimization Helps President Obama Get Re-Elected